Everybody deals with transactions daily. In the world of consumerism when it comes to transaction is important to be active and not passive. The issue is to be able to understand who you really are and differrentiate it from what strategyst of the marketing industry wants you to be. Your real image against the image that television and other media give to you.
Consumerism and marketing selling strategy boosted in 1955 after world war II when telivision and big multinationals conquired the market.
However there has been an evolution in marketing strategies to be aware of.
Once, back in the 1920 photographs were used because they were more reliable than animation. Right now the most effective strategy to be consumer friendly and appear genuine is storytelling.
Be aware to what is your real story what is the story told by the marketers
I agree with Bloom. It's important to be able to see through marketing techniques to be able to buy products you actually need.
RispondiEliminaIt reminds me of a phrase "you are what you do". Our inner selves sort of manifest themselves in this way. And what we buy, of course, corresponds to our inner desire. If someone constantly purchases luxury brands, I wonder what their inner selves look like.
RispondiEliminaIs this the summery of the chapter? Interesting. It is important that the transaction is active. I think it's impossible for the world to have zero transaction even if the media don't urge the customers to buy.
RispondiEliminaYup, we should be able to understand about who we are in the market
RispondiElimina